Hul performance vs indices hul among the top 5 most valuable companies in india. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Hindustan unilever detailed director reports covering hul financial results and performance report. The operations involve over 2,000 suppliers and associates. Creating categories of the future opportunities to premiumize and up trade. Coats india, which is my division, is a part of madura coats limited which is part of the ukbased coats plc. Kolkata a marketing channel performs the work of moving goods from producers to consumers. Transaction subject to regulatory approval and shareholder approval, completion anticipated by dec19. Hul expands distribution network by 50% in two years 2 min read. The importance of distribution channels is analysed both for individual economic operators, i. Investor presentation 12 09 2018 hindustan unilever limited. An exclusive project report on hindustan unilever limited hul. Huls distribution network comprises about 2,500 redistribution stockists, covering 6. Hul distribution network eljq58vew541 documents and ebooks.
Hindustan unilever company history business standard. Huls rejigged rural distribution network streamline. Hul is the market leader in the detergent and soap industry. Harbin centennial chair in business at the university of texas at austins mccombs school of business. Since the distribution network is composed of low and medium voltage networks, both are included in this procedure.
Huls distribution network, comprising about 2,500 redistribution stockists, covering 6. Hindustan unilever distribution strategy management paradise. Hindustan lever was not the only company recognizing the vast marketing potential in rural india. Case study surf excelunilever shubham mhasane, pgdpm. In the present day network, hul has 4000 redistribution stockists, covering about 6 million retail outlets. The objective of intensive distribution is providing a vast coverage of the existing market by using all available outlets. Hul company profile hul, previously hll one of the largest consumer products company in india most respected company in india for the last 25 years business world diverse customer categories, many power brands and multiple success stories backed by strong distribution network covering over 1. There are so many companies which are dealing in fmcg products like hul, dabur, cavin care, amul dealing in dairy products, etc. In general fmcg companies have to take these issues into account while planning.
Also, surf excel being a detergent powder is a fmcg. Hul has traditionally been a company, which incorporates latest technology in all its operations. Hul distribution networkfinal presentation transport. All content in this area was uploaded by sreeramana aithal on jan 17, 2018. Its focus is not only to enable easy access to hul brands, but also to touch consumers spread across the country. Brand positioning of different soaps of hindustan unilever. Hul expands distribution network by 50% in two years. Analysis of distribution networks of fmcg industry. Hul distribution networkfinal presentation free download as powerpoint presentation. Hindustan unilever limited hul is the indian subsidiary of unilever. Distribution, distribution channels, distributors, goods of fmcg, distribution network one of the major challenges of marketing directors, and producers is how to transfer the target. Case study surf excelunilever shubham mhasane, pgdpm 1405018.
The economic problems faced by hindustan unilever limited. Supply chain management of hindustan unilever limited. The pdfhul module recognizes and validates the pdf portable document format format pdf 1. The product flow in the distribution network of hul is as shown below. Hamid saremi a1 and seydeh masomeh mosavi zadeh b adepartment of accounting, quchan branch, islamic. Hul supply chain and distribution network hul consisting of over 100 manufacturing plant 2000 supplier as a resource of raw materials and intermediates packaging material for its product. He is the author or editor of a dozen books, the most. A case study of hindustan unilever limited munich personal. And making a change to your distribution network without understanding the. With a turnover of over 10,600 crores, hll is indias no. Hul had to make its distribution network leaner and meaner than ever before. It also outsources entire production to its vendors. Distribution networks are modified and tweaked to be in line with the market reality and company goals.
To meet the everchanging needs of the consumer, hul has set up a distribution network that ensures manuscript id. The synergy benefits from the deal gskch brands are likely to enjoy synergies on both, topline and margin fronts post merger. Adapting your distribution network to changes in business strategy and growth is a path to competitive advantage. Large retailers also placed direct orders, which comprised almost 30 per cent of the total orders collected. Hul has one of the widest and most efficient distribution networks for consumer. Serving many indias 01 india a land of growing opportunities. Serving many indias 01 india a land of growing opportunities the indian economy is the bright spot in the global landscape, said the international monetary fund in a recent statement and added that india is now one of the fastestgrowing emerging market economies with a growth rate that is set to accelerate further. How unilever reaches rural consumers in emerging markets. Huls distribution network, comprising about 4,000 redistribution stockists, covering 6. These types of analyses start with the share of big firms and groups, both on national and international levels.
Intensive distribution is most commonly used when the product is a very common product in the market and there are many different alternatives available. Started in the late 2000, project shakti had enabled hindustan lever to access 80,000 of indias 638,000 villages. What is intensive distribution and its advantage in business. Introduction formed in 1933 as lever brothers india ltd. Dabur colgate tata tea marico britannia godrej gsk. A supply chain is a network of retailers, distributors, transporters, storage facilities, and suppliers who take part in the production, delivery, and sale of a product that convert and move the goods from raw materials to end users, it describes the processes and organisations involved in converting and conveying the goods from manufactures to consumers. Huls distribution network comprises about 4,000 redistribution stockists, covering 6. The indian business consists of industrial products, consumer threads, accessories, craft threads and global exports. Distribution network design aligning for a competitive. Pdf a desi multinational a case study of hindustan. We have a consumer business with an intense countrywide distribution network. We have analyzed the distribution network of hul from the following aspects. Hul has gained reputation of meeting customer needs through various products in different segments.
There was a news item, sometime in january 2009 about hul hindustan unilever rejigging its rural distribution network. Hindustan unilever directors report, hul reports by directors. Hul has strong supply chain and distribution network meeting customer needs. The huls distribution network has evolved with time. Availability near the consumer through a wide distribution network is another crucial success factor, as products are of small value, frequently purchased daily use items.
In this research, a comprehensive planning is presented for the distribution networks. Effectiveness and efficiency of distribution channels in fmcg. Hul distribution model retail supply chain management scribd. Hul s products are distributed through 7,000 redistribution stockists covering about one million retail outlets. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Scaling a costefficient distribution and sales network in remote markets. Hindustan unilever s distribution network is recognized as its core competencies. Bhargavi reddy 2 1, 2 assistant professor, sri padmavathi mahila visvavidyalayam, womens university, tirupati 517501, a. Davinder kaur symbiosis centre for management studies, noida.
Investor presentation for hindustan unilever limited. They are competitive strategy or red ocean strategy 4, monopoly. This is an opportunity from hindustan lever limited which has a history of consumer understanding for more than 70 years in india. Hul also relaunched nearly twothirds of its products portfolio, it said in its annual report for the year 2014. Hul provide tailormade services to each of its channel. This gives competitive advantage for hul over its competitors. The hul s distribution network has evolved with time. Hindustan unilever limited hul a part of the india growth story. Serving many indias hindustan unilever limited website. Hul is strong on both these fronts with 110 brands and a 1mn strong direct retail reach.
The first phase of the hul distribution network had wholesalers placing bulk orders directly with the company. Hul distribution model retail supply chain management. But choosing the best distribution network design from the myriad of options is a challenge. Planning of distribution networks for medium voltage and. Evolution of huls distribution network the first phase of the hul distribution network had wholesalers placing bulk orders directly with the company the focus of the second phase, which spanned the decades of the 40s, was to provide desired products and quality service to the companys customers the highlight of the third phase was the concept of. Hindustan unilever distribution strategy management. The general trade comprises supermarkets, grocery stores, chemists, wholesale, kiosks and general stores and small kirana shops. When growth in urban areas was tapering, fmcg companies started concentrating on rural markets. We have analyzed the distribution network of hul from the following. Distribution challenges and workable solutions sciencedirect.
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